Willow vs Fridays: Which GLP-1 Program Is Better? (2026)
A detailed side-by-side comparison of Willow and Fridays to help you choose the right GLP-1 weight loss program based on pricing, medications, medical support, and more.
Quick Verdict
We recommend Willow
Between these two providers, Willow is our pick for most users. It offers a higher overall rating (9.4 vs 8.7), more affordable pricing, availability in all 50 states. That said, Fridays may be the better fit if you are looking for users who want a holistic program with coaching, nutrition support, and flexible pricing.
Side-by-Side Comparison
| Feature | Willow | Fridays |
|---|---|---|
| Monthly Price | $160 | $249 |
| Rating | 9.4 / 10 | 8.7 / 10 |
| Medication Type | Brand & Compounded | Brand & Compounded |
| Insurance Accepted | No | Yes |
| States Available | All 50 states | 49 states |
| Consultation Fee | Free | Included |
| Shipping | Free Shipping | Free Shipping |
| Cancel Anytime | Yes | Yes |
| Medical Support | Licensed physicians, ongoing check-ins | Licensed providers, health coaching, nutrition support |
Prices reflect starting rates without insurance. Actual costs may vary by plan and medication. Last updated March 2026.
Willow: Detailed Look
Willow
Personalized GLP-1 weight loss with ongoing clinical support
Pros
- Personalized treatment plans tailored to your health profile
- Licensed physicians in all 50 states
- Both brand-name and compounded options available
- Free shipping with cancel-anytime flexibility
Cons
- Higher starting price than some compounded-only options
- Newer platform — fewer long-term patient reviews available
Users who want a balance of quality care and reasonable pricing
Fridays: Detailed Look
Fridays
Holistic GLP-1 weight loss with coaching, nutrition, and clinical support
Pros
- Plans include provider visits, coaching, and nutrition support
- 12-month plan drops price to as low as $150/month
- Accepts insurance for brand-name medications
- HSA/FSA accepted with itemized receipts
Cons
- Not available in Louisiana (49 states only)
- 12-month plan requires upfront payment for best discount
Users who want a holistic program with coaching, nutrition support, and flexible pricing
Which Should You Choose?
The right choice depends on your specific needs and priorities. Here is a quick decision framework:
Go with Willow at $160/month. Starting price, varies by medication.
Willow has the edge with a 9.4 rating.
Fridays accepts insurance, which can significantly reduce your out-of-pocket cost.
Compare their support: Willow offers licensed physicians, ongoing check-ins, while Fridays provides licensed providers, health coaching, nutrition support.
Fridays at $249/month may offer features that justify the premium.
Frequently Asked Questions
Is Willow better than Fridays?
Willow has a 9.4 rating while Fridays has a 8.7 rating. The better choice depends on your priorities — Willow is best for users who want a balance of quality care and reasonable pricing, while Fridays is best for users who want a holistic program with coaching, nutrition support, and flexible pricing.
How much does Willow cost compared to Fridays?
Willow starts at $160/month (starting price, varies by medication), while Fridays starts at $249/month (as low as $150/mo on 12-month plan).
Do Willow and Fridays accept insurance?
Willow does not accept insurance. Fridays accepts insurance.
Which GLP-1 medications does Willow offer vs Fridays?
Willow offers Semaglutide, Tirzepatide. Fridays offers Compounded Semaglutide, Compounded Tirzepatide, Brand-name GLP-1s (with insurance).
Can I cancel Willow or Fridays at any time?
Willow allows cancel anytime. Fridays also allows cancel anytime.
Are Willow and Fridays available in my state?
Willow is available in all 50 states. Fridays is available in 49 states.